Daily Summary

Per-day funnel + true P&L (oldest→newest, TOTAL on top). The funnel reads left→right, each step fewer people: Ad Spend → Subscribers → Checkouts → Orders. Subscribers = emails captured · Checkouts = Stripe checkout sessions started · Orders = paid sales. Money is straight from Stripe: Full Price = pre-discount list · Amount Paid = what cleared (charges − refunds, so refund days go negative) · Stripe Fee = processor fees · CJ Cost = product + shipping · Net Amount = Amount Paid − fees · Net Profit = Net Amount − CJ Cost · Net After Ad = Net Profit − Ad Spend (green = profit). ROAS = revenue ÷ spend (green ≥1×) · CPA = ad $/order · Conv % = checkout→order.